Brand Identity & Assets
2019 Rizq New
Project Overview

Rizq is a highly efficient non-profit organisation that my friends founded with a clear mission - to eradicate hunger and reduce food wastage in Pakistan. The organisation began by collecting leftover food from restaurants and banquet halls and quickly established itself as the premier provider of food to those in need. By using bold and vibrant colours, and a modern, simple design, Rizq has successfully attracted and engaged young people in the cause. Moreover, due to its unwavering commitment to excellence, the organisation has expanded its services to provide even more ways for charitable people to donate food to the deserving.

Logo Design

Process

Rizq is an urdu word which means "daily wage, livelihood, subsistence, daily bread, nourishment, sustenance, boon, blessing."

The logo was created by using geomatric arabic/urdu calligraphy with sans-serif english typface.

The logo was created by using geomatric arabic/urdu calligraphy with sans-serif english typface.

Basic Brand Guide

Stationery

Letterhead & Business card

Receipts

A4 Envelopes

Small Envelopes

Uniform

Posters

Food Packaging

Hot & Cold Food Container

School Lunchbox

Digital Communication

Social Media Posts

Newsletter

Donation Box

Donation Reports

For Restauraunts

School Lunches

Souvenirs

Badges

Caps

Clock

Hoody

Notebooks

Stickers

Islamabad Launch

Social Media

Poster

Banner

Roll Up

Ramadan & Eid Campaign

New Assets

Social Media

Ramadan Flyer

Eid Flyer